The influence of relationship marketing strategies on the performance of commercial banks in Tanzania

The influence of relationship marketing strategies on the performance of commercial banks in Tanzania

Title: The influence of relationship marketing strategies on the performance of commercial banks in Tanzania
Author: Kessy, Severine S.A.
Year: 2019
Periodical: Tanzania Journal of Development Studies (ISSN 0856-9622)
Volume: 17
Issue: 2
Pages: 115-130
Language: English
Geographic term: Tanzania
External links: https://www.ajol.info/index.php/tjds/article/view/194168
https://journals.udsm.ac.tz/index.php/tjds/article/download/3429/3306